Today voice search is growing and evolving very rapidly. There are numerous technologies that are able to receive and comprehend spoken orders, and each employs search engines as its database. Voice-search compatibility on your website can help consumers find you and eventually choose you. This article will tell you how you can optimize your webpage for voice search. Our objective is to ensure that your website is fully equipped to satisfy your voice-searching audience on their terms. Now let’s discuss how you can leverage voice technology for your business.
Identify and Employ Conversational Keywords
As you already know, brief and vague keywords are SEO’s primary enemy. In most cases, long-tail and mid-tail keywords perform significantly better: the more exact they will be, the more likely they will give you a customer.
Voice search goes even further. Here, the long-tail keywords are insufficient. Instead, you must provide whole words and inquiries that are typically used in human talks. Such as, “Will it be raining tomorrow?”
How You Can Optimize Your Website for Voice Search
Fortunately, keyword-finding software can readily identify such sentences and queries. Select all conversational terms once you start using the question research tool. Google’s features like the auto complete and “People Also Ask” are viable substitutes for voice-search keyword research. To complete your research, you should also examine other websites and forums frequented by your targeted users.
Create a FAQ Page
There is no doubt that having a frequently asked questions page on your website is beneficial for search engine optimization. Users will have questions, and you should be prepared with responses. It would be difficult to find a better example of content that satisfies user demands than a Frequently Asked Questions page. These queries and answers are the driving force of conversational language.
Using the information gathered in the previous step, list the concerns on one of your website’s pages, followed by the answers. Make them thorough but not too extensive; people prefer concise responses, and voice search results tend to be brief too.
You likely have a broad group of visitors who speak multiple languages. If that’s the case, you must create material that people can easily find and utilize. With voice search, the accuracy of your content’s translation must be exact. You must ensure that when Siri reads your information you sound trustworthy and authoritative. It’s better to have a native speaker translate and edit your content. Additionally, you should check Google’s rules for handling multilingual websites.
Get Your Google Business Profile
Approximately 50% of voice search users browse daily for local business information. Due to the local nature of voice search, it is essential that your voice results rank first.
Possessing a Google Business Profile is the most effective strategy to improve your odds in this game. This step is mandatory for all brick-and-mortar companies, regardless of whether they utilize voice search or not. It is simple and entirely free. Submit your listing, include as much information as possible, and wait for your approval.
20% of mobile inquiries are done via voice search. If your website is not mobile-friendly, the users will shift their focus to another website. Do not allow this to happen. Try to include all mobile SEO basics, such as –
- Responsive designs
- No invasive interstitials
- Rapid loading time
- Simple readability.
Enhance Your Domain’s Authority
Here is the section you will likely appreciate the least. Voice search typically selects the top search result for any stated query. If you want to be detected in voice search, your webpage must be on the first page of Google. The closer to the number one search result, the better it will be for you. You should focus on strengthening your SEO marketing agency strategies in all spheres, including user experience, local search, backlinks, and technical concerns.
Acquire Featured Snippets for Your Website
Being the first in organic search results is no longer sufficient. You should aim much higher. 40.7% of voice search rankings are comprised of highlighted snippets. If you already have a FAQ page, you have completed a majority of your work. Both voice search and highlighted snippets favor brief, to-the-point responses to user queries. Here, simple language is most effective. Most of the Google voice search result is composed at a 9th-grade reading level. So, try avoiding academic jargon.
Try Using Schema Markup
Recent research indicates that Schema appears to have no impact on voice search SEO. Nevertheless, other sites encourage using Schema. This is due to the fact that structured data aids search engines in comprehending the purpose of each feature on a website and selecting content pertinent to the user’s query.
Google is also trying to create a “speakable” Schema attribute. It is used to mark up the text on your website that you want the intelligent assistant to read. We think Google would like Schema to play a greater role in voice search.
Engage With Social Media Users
Yes, social networking is also compatible with voice searches. Frequently, Twitter, Facebook, and other social media platforms like and share a great deal of voice search results. Ensure that you have active pages there, and treat them with proper attention. The more you interact with users, the greater the likelihood that they may find you through a voice assistant in the future.
Ranking Your Videos In Search Engine Results
An insightful video clip can provide a far superior response to a user’s inquiry than simple text. Videos that can assist your users are also suitable for voice search. Google is already capable of isolating portions of a video that are pertinent to a user’s query, but you must first ensure that your video has a high rating. For your clips to rank highly on Google and reflect in voice search, the titles must include:
- Conversational long-tail terms
- Keywords within the video’s text and description
- A clickable image preview
We can no longer say that voice search is the “near future” of SEO. It’s already here, and marketers are competing to see who can manage it the best. If you research your target audience, keep a track of how the voice search is evolving, and continue to put effort into the SEO of your website, you will surely be able to optimize your page for voice search.